A nearly 150 m tower in the core of Da Nang Downtown, right beside LOTTE Mart - the press describes the product as serviced apartments
Peninsula Private is an apartment tower with podium shophouses in the center of Hoa Cuong Ward, Da Nang. The building rises 149.9 m on a 4,585.86 m² site with three frontages on Doan Khue - Vu Duy Thanh - Nai Nam 7, at a building density of about 40%. The floor structure is currently reported two ways: a report dated 10 July 2026 gives 3 basements, 39 above-ground floors and 1 rooftop (tum) level, while a report dated 3 August 2026 gives 3 basements and 40 above-ground floors - the developer has not published a single consistent figure. What stands out is how the floor area is allocated: the commercial podium and the amenity levels take up nine floors, only 32 floors are given over to apartments, and the first apartment starts on floor 6 - more than 23 m above street level, which keeps noise and dust down even on the lowest residential floors.
**Product type and ownership term - the point that needs confirming.** The report on the kick-off event describes the product as “serviced apartments laid out from floor 6 to floor 38”, while the specification table on the brand page states a “50-year ownership term”. Both details differ from a conventional long-term-ownership residential apartment project. Happy Land will not assert the project's form of ownership until we have it in writing from the developer; before placing a deposit, buyers should ask for clear confirmation on two points: whether the product is a residential apartment or a serviced apartment, and in what form and for what term the ownership certificate (pink book) will be issued.
Amenities are spread across the levels rather than all gathered into the podium. Floors 1 - 3 hold the shophouses and commercial services; floor 4 is technical space and offices; floor 5 is a wellness complex with a swimming pool, Gym & Fitness, Yoga and Spa & Sauna; floor 21 combines the refuge floor with a library, an indoor play area and a sky garden; floor 40 is the Sky Park with an infinity pool, Sky Bar & Cigar Lounge and Sky Garden.
**Inventory and unit sizes (for reference).** According to information from the distribution channel, the project offers: Deluxe Studio 40.0 - 40.4 m²; Premier Suite 1 bedroom 52.3 - 54.6 m²; Executive Residence 2 bedrooms 81.3 - 86.7 m²; Grand Residence 3 bedrooms 134.3 m²; Signature Sky Villa 3 bedrooms + 1 at 173.3 - 224.2 m²; and Signature Sky Villa 4 bedrooms + 1 at 280.6 - 304 m². Units are handed over with built-in fit-out using equipment from Mitsubishi, Hafele, Bosch, Jotun, Philips, An Cuong and Vinh Tuong. These are reference figures, not the developer's official floor plans.
**About the developer.** The distribution channel's pages name the developer as Kreves Halla Land Co., Ltd., while the press names the party signing the distribution agreement as Peninsula Private Da Nang Co., Ltd.; Happy Land quotes both names until a consistent confirmation is available. On 9 July 2026 the project signed a strategic cooperation agreement with Dat Xanh Mien Trung - a distributor of many high-rise projects in the Central Vietnam market - and the sales-team kick-off event was held on 31 July 2026 under the theme “Ultimate Privilege”.
**Price and progress.** The project is in its booking stage: the official price list, detailed floor plans and payment policy have not been widely published. The distribution channel cites a price of around 65 million VND/m² (before policies and VAT), while some other sources cite from 54 million VND/m² - the per-square-meter price is therefore still inconsistent, and there is no unit-by-unit pricing yet. On timing, the distributor cites an expected handover in Q2 2028 while some other sources cite completion in Q4 2027; these two milestones do not match either. One important caution when researching: Da Nang also has a similarly named project, Peninsula Da Nang (Le Van Duyet Street, Son Tra Ward, a 7,167 m² site with 941 units), advertised “from 2.2 billion VND per unit” and started in August 2025. That is a different project, not Peninsula Private; many brokerage pages are mixing the figures of the two projects in a single article, so every number on price, unit count and schedule must be checked against original documents.
**Who is it for?** Buyers who want an apartment squarely inside downtown Da Nang yet still close to the beach and the airport; investors targeting rental demand from technology and finance professionals and long-stay guests; and early investors entering at the booking stage to secure a floor and a Han River or sea-facing aspect before the wider launch. For all three groups, the precondition is the same: wait for the developer to confirm the product type, the ownership term and the original price list - these directly affect mortgage eligibility, resale ability and foreign purchase rights.
Happy Land follows the Peninsula Private Da Nang launch schedule directly. Contact us to receive the developer's original price list, the inventory (available units by floor and view), detailed floor plans, confirmation of the product type and ownership term, and the payment policy as soon as the project releases them.
📍 Hoa Cuong Ward (formerly Hoa Cuong Bac Ward, Hai Chau District), Da Nang City
Peninsula Private sits on a three-frontage site at Doan Khue - Vu Duy Thanh - Nai Nam 7, in Hoa Cuong Ward (formerly Hoa Cuong Bac Ward, Hai Chau District), Da Nang City. This is the southern core of the city center, the area commonly called Da Nang Downtown, where office blocks, shopping centers and the riverside redevelopment land along the Han River are concentrated. LOTTE Mart Da Nang is immediately next door; within roughly one kilometer are Vinmec Da Nang International General Hospital, Sun World Asia Park and the 2 Thang 9 axis running along the west bank of the Han River. From the foot of the tower, residents reach the Han riverfront, Tran Thi Ly Bridge and the riverside walking street in a few minutes; across the bridge lies the Son Tra - My Khe area. According to the project information released at the distribution signing ceremony and the kick-off event, travel time from Peninsula Private to My Khe Beach and to Da Nang International Airport is around 5 minutes in each case - unusual for an apartment tower located squarely inside the inner city. The surrounding social infrastructure is already complete: schools at every level, Hoa Cuong Market, Mega Market, Vincom Plaza Ngo Quyen across the river and the cluster of city administrative offices. The location suits both owner-occupiers and rental investors, thanks to the growing flow of tourists and of technology and finance professionals coming to Da Nang.
A 149.9 m apartment tower in the center of Hoa Cuong Ward - the Da Nang Downtown area - next to the LOTTE Mart supermarket and facing the Han River.
A 4,585.86 m² site with three frontages on Doan Khue - Vu Duy Thanh - Nai Nam 7; the floor structure is reported two inconsistent ways: 3 basements + 39 above-ground floors + 1 rooftop (tum) level (press, 10 July 2026) or 3 basements + 40 above-ground floors (press, 3 August 2026).
The podium and amenity levels take up 9 floors, leaving only 32 residential floors; apartments run from floor 6 to floor 38, more than 23 m above street level.
Amenities distributed by level: floor 5 pool - gym - yoga - spa, floor 21 library and sky garden, floor 40 infinity pool with Sky Bar & Sky Garden.
Product type and ownership term are not settled: the press describes the product as serviced apartments from floor 6 to floor 38, while the brand's specification table states a 50-year ownership term - get written confirmation from the developer before placing a deposit.
Dat Xanh Mien Trung signed on as strategic distributor on 9 July 2026 and held the kick-off event on 31 July 2026; the project is in its booking stage with no official price list yet.
The product type has not been officially confirmed by the developer, so foreign purchase rights cannot yet be stated with certainty. If these are residential apartments within a commercial housing project, foreigners may buy under the 2023 Law on Housing: up to 30% of the total apartments in a single building, with a 50-year ownership term that is extendable under the regulations. However, the report on the kick-off event describes the product as “serviced apartments laid out from floor 6 to floor 38”, and the specification table on the brand page states a “50-year ownership term” - if the product falls into the serviced-apartment / non-residential building category, the ownership mechanism and the foreign quota would be different. Happy Land will re-confirm the product type, the form of the ownership certificate (pink book) and the list of units within the foreign quota once the project releases its official price list. Eligibility must be checked for the property type, project, specific unit and buyer. Read the foreigner guide →
It is an apartment tower with podium shophouses in Hoa Cuong Ward (formerly Hoa Cuong Bac), Da Nang City, with Dat Xanh Mien Trung as strategic distributor since 9 July 2026. Distribution channels name the developer as Kreves Halla Land Co., Ltd., while the press names the signing party as Peninsula Private Da Nang Co., Ltd. The building stands 149.9 m tall on a 4,585.86 m² site; the floor structure is reported as 3 basements + 39 above-ground floors + 1 rooftop (tum) level (press, 10 July 2026) or 3 basements + 40 above-ground floors (press, 3 August 2026), with 9 podium and amenity floors and 32 residential floors running from floor 6 to floor 38.
The developer has not issued an official price list and has not published unit-by-unit pricing. At the current booking stage, the distribution channel cites around 65 million VND/m² (for reference, before policies and VAT), while some other sources cite from 54 million VND/m². Note that the figure of “from 2.2 - 2.3 billion VND per unit” circulating online belongs to a different, similarly named project on Le Van Duyet Street, Son Tra Ward - not Peninsula Private. Happy Land will send the developer's original price list and the floor-by-floor inventory as soon as the project opens for sale.
According to the inventory from the distribution channel (for reference; not the official floor plans), sizes range from about 40 m² to 304 m²: Deluxe Studio 40.0 - 40.4 m²; Premier Suite 1 bedroom 52.3 - 54.6 m²; Executive Residence 2 bedrooms 81.3 - 86.7 m²; Grand Residence 3 bedrooms 134.3 m²; Signature Sky Villa 3 bedrooms + 1 at 173.3 - 224.2 m²; and Signature Sky Villa 4 bedrooms + 1 at 280.6 - 304 m².
Not yet confirmable, because the developer has not officially confirmed the product type. If these are residential apartments in a commercial housing project, the 2023 Law on Housing applies: foreigners may own up to 30% of the total apartments in a single building, for a 50-year term that is extendable. However, the report on the kick-off event describes the product as serviced apartments laid out from floor 6 to floor 38, and the brand's specification table states a 50-year ownership term; if the product falls outside the residential housing category, the ownership mechanism will be different. Foreign buyers should require the developer to confirm the product type, the form of the ownership certificate (pink book) and the list of units within the foreign quota before placing a deposit.
Peninsula Private Đà Nẵng is priced The developer has not published an official price list. The distribution channel cites around 65 million VND/m² (for reference, before policies/VAT), while some other sources cite from 54 million VND/m², so the per-square-meter price is still inconsistent; unit-by-unit pricing will come at launch. (around Chưa công bố chính thức; nguồn phân phối nêu khoảng 65 triệu đồng/m² (tham khảo), một số nguồn khác nêu từ 54 triệu đồng/m²). Contact Happy Land for the detailed price list and current available units.
Peninsula Private Đà Nẵng is developed by Công ty TNHH Kreves Halla Land (báo chí ghi bên ký kết là Công ty TNHH Peninsula Private Đà Nẵng); Đất Xanh Miền Trung là đơn vị phân phối chiến lược (ký ngày 9/7/2026), located in Hoa Cuong Ward (formerly Hoa Cuong Bac Ward, Hai Chau District), Da Nang City. Project scale: Site of 4,585.86 m², building density about 40%; tower height 149.9 m. The floor structure is reported two different ways: press on 10 July 2026 gives 3 basements, 39 above-ground floors and 1 rooftop (tum) level, while press on 3 August 2026 gives 3 basements and 40 above-ground floors. The podium and amenity levels occupy 9 floors, leaving only 32 residential floors (units from floor 6 to floor 38); around 624 apartments (for reference)..
Peninsula Private Đà Nẵng is currently coming soon. Expected handover: Not officially announced. The distribution channel cites an expected handover in Q2 2028 (for reference), while some other sources cite completion in Q4 2027 - the two do not agree.. Contact Happy Land for the latest construction progress and available units.
Peninsula Private Đà Nẵng (Apartments (reported in the press as serviced apartments) & podium shophouses) offers: Studio, 1 - 3 bedrooms, plus Signature Sky Villa 3BR+1 / 4BR+1 (per the distributor's inventory list; for reference only). Contact Happy Land for floor plans and prices for each unit type.
Peninsula Private Đà Nẵng is located in Hoa Cuong Ward (formerly Hoa Cuong Bac Ward, Hai Chau District), Da Nang City. Notable connections and amenities: LOTTE Mart Da Nang - right next to the project, about 3 minutes on foot; Vinmec Da Nang International General Hospital - about 1 km, 3 minutes by car; Sun World Asia Park - about 1 km, 3 minutes by car; Han riverfront and Tran Thi Ly Bridge - about 1.5 km, 4 minutes by car.
The product type has not been officially confirmed by the developer, so foreign purchase rights cannot yet be stated with certainty. If these are residential apartments within a commercial housing project, foreigners may buy under the 2023 Law on Housing: up to 30% of the total apartments in a single building, with a 50-year ownership term that is extendable under the regulations. However, the report on the kick-off event describes the product as “serviced apartments laid out from floor 6 to floor 38”, and the specification table on the brand page states a “50-year ownership term” - if the product falls into the serviced-apartment / non-residential building category, the ownership mechanism and the foreign quota would be different. Happy Land will re-confirm the product type, the form of the ownership certificate (pink book) and the list of units within the foreign quota once the project releases its official price list. Happy Land helps check buyer eligibility, project documents and the specific unit before a transaction.
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